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Manufacturers rarely publish per-unit prices because they depend on ingredients, dose, format and volume. What they do publish is the commitment: minimum orders, opening orders and fees. Those numbers decide what you spend up front.
Researched against our directory of 195 makers, maker-published documents and official sources. Last reviewed October 2026. Figures change, so confirm with the maker before budgeting.
As published by each maker; follow the links for the full profile.
| Maker | Published minimum or commitment |
|---|---|
| Infiniti Creations | Stock private label from 12 bottles |
| Randal Optimal Nutrients | Stock from 60 bottles per SKU; custom from 50,000 tablets/capsules or 500 powder containers |
| Green Star Labs | Stock white label from 250 units |
| F.A.M.E. Health Labs | Ready formulas from 500 units; custom from 2,500 units |
| Reliance Vitamin | 144–288 units per product; $3,000 opening order |
| Vitamer Laboratories | $3,000 opening order; $12,000 annual minimum |
| SMP Nutra | Stock 2,500–5,000 bottles per SKU; custom capsules/tablets 150,000–300,000 pieces |
| Your Gummy Vitamins | Stock gummies from 150,000 (2,500 bottles of 60); custom 500,000–1,000,000 gummies |
| HBM Nutra | Gummies from 300,000 units |
Fulfillment is often priced separately: GIH Life Sciences LLC publishes $175 set-up and $2.50 per order for its in-house fulfillment.
Custom formulas cost more per order than stock formulas because the maker sources ingredients and runs production for you alone, which is why custom minimums above are far higher. Format matters too: gummy makers publish some of the highest minimums in our directory. Ask for quotes with the same dose, count and packaging so they compare like for like.
Margin is profit as a share of the selling price: (price − cost) ÷ price. Markup is profit as a share of cost: (price − cost) ÷ cost. They are not the same: a product costing $10 sold at $13 has a 30% markup but a 23% margin.
For scale, two public supplement companies: FitLife Brands reported a gross margin of 39.9% for 2025 (excluding an acquisition accounting effect), against 43.6% in 2024. Herbalife, which sells through independent distributors, reported a 77.8% gross profit margin in the fourth quarter of 2024. Business model and channel change margins a lot.
Per-unit prices depend on ingredients, dose, format and volume, so get quotes. Makers do publish their commitments: from 12 bottles for stock products at the smallest makers to 150,000–300,000 pieces for custom capsules, and some require an opening order such as $3,000.
It varies by channel and model. As public examples, FitLife Brands reported a 39.9% gross margin for 2025 (excluding an acquisition accounting effect), and Herbalife, a direct-selling company, a 77.8% gross profit margin in Q4 2024.
No. A 30% markup on cost equals about a 23% margin on price: a $10 product sold at $13 earns $3, which is 30% of cost but 23% of price.
You can, but a facility that manufactures, packs or holds supplements must register with the FDA and follow the dietary supplement cGMP rule (21 CFR part 111). Most new brands use a contract manufacturer instead.