6 min read
Private label and white label usually mean the same thing in supplements: a maker's existing stock formula sold under your brand. The real choice is stock formula versus custom formula, and makers' own numbers show how different they are.
Researched against our directory of 195 makers, maker-published documents and official sources. Last reviewed October 2026. Figures change, so confirm with the maker before budgeting.
| Maker | Stock | Custom |
|---|---|---|
| F.A.M.E. Health Labs | From 500 units, about 4 weeks | From 2,500 units |
| Randal Optimal Nutrients | From 60 bottles per SKU | From 50,000 tablets/capsules |
| SMP Nutra | 2,500–5,000 bottles per SKU | 150,000–300,000 capsules/tablets |
| Your Gummy Vitamins | 150,000 gummies, 4–6 weeks | 500,000+ gummies, 6–12 months to develop |
Stock suits a first product, testing demand or a tight budget. Custom suits a brand whose formula is the selling point. Many brands launch on stock formulas and move their best sellers to custom later. Compare private label makers and contract manufacturers.
In supplements the terms are usually used interchangeably for a maker's stock formula sold under your brand. The real decision is stock formula versus your own custom formula.
The formula is not exclusive: other brands can sell the same stock formula, so you compete on branding, price and marketing rather than the product itself.
The maker already produces the formula, so there is no development work and orders can be smaller. Published examples: F.A.M.E. Health Labs starts ready formulas at 500 units against 2,500 for custom.
For a first product or to test demand it often is, because minimums and lead times are far lower. Brands that need an exclusive formula move to custom manufacturing.